Property Descriptions Sell Real Estate!

Crafting a compelling property description is crucial, whether you're a homeowner looking to sell or a Realtor eager to attract potential buyers.  Stunning visuals play a key role because, as the saying goes, a picture is worth a thousand words.  With our MLS allowing up to 50 pictures, that's a significant opportunity to showcase the property.  In today's market, buyers also anticipate video content, so incorporating that into the listing is a must.  However, don't underestimate the power of a well-written property description-prospective buyers are sure to read it, making it an essential element in the selling process!

In the realm of real estate listings, the property description stands as the written counterpart, offering a detailed portrayal of the home.  This narrative should capture the distinctive elements of the property, including its layout, location, features, amenities, and most importantly, its unique selling points.  It's worth noting that our MLS provides a limited 1200 characters for the property description, making every word count.  To optimize this space, the Realtor needs to refrain from reiterating basic information already present in the overall MLS listing, such as saying the obvious, like "great four bedroom, 2 1/2 bath home".  Save those precious characters for showcasing what truly sets the property apart!

HOW TO CRAFT AN ENGAGING PROPERTY DESCRIPTION!

When potential buyers explore a house online and like what they see in the showcased pictures and videos, the natural next step is to delve deeper, often into the property description.  This description, which is what the Realtor puts into MLS, is replicated across major online platforms such as Realtor.com and Zillow, which are key online sites for home buyers.  Consequently, when listing a property, comprehensive information is paramount.  It's essential to fill in every field without leaving any blanks, including the property description (or Remarks) field.  Striking the right balance is crucial - avoiding excessive technicality while ensuring a detailed engaging narrative.  The property description should be anything but lacklusster, offering potential buyers a compelling glimpse into the unique features of the home.

USE THE PROPERTY DESCRIPTION TO PAINT A LIFESTYLE PICTURE!

When creating the property description, the choice of words holds the power to evoke strong emotions in potential buyers.  Words like "Tranquil", "Picturesque", or "Historic" can convey a wealth of meaning in just a single word, tapping into the heart of a buyer's emotions.  Opt for phrases that highlight distinctive qualities and features, such as "potential for an in-law suite", "cul-de-sac location", or "special energy-saving features".

For kitchens boasting high-end amenities, consider using phrases like "chef's kitchen", and don't forget to spotlight renowned brands like Wolfe or Viking if applicable.  If the home has recently undergone updates, such as new windows, a new roof, an upgraded deck or a new HVAC system, ensure that these improvements are prominently featured in the property description.

Additionally, emphasize the home's proximity to amenities like shopping and restaurants to paint a complete picture for potential buyers.  Crafting a creative listing description that resonates with the right audience involves understanding the type of buyer the home is likely to attract.  By weaving in these details, you can create a compelling narrative that speaks directly to the desires of the target audience.

Finally, make sure that the description ends with a Call to Action - for example:  "Don't wait - call now to be the first in line for this wonderful home!"

FINAL THOUGHTS!

While the emphasis in selling your home often centers around great photography, don't underestimate the impact of a compelling real estate listing description.  Even though it may not be as visually striking as photos, the written narrative plays a crucial role in attracting potential buyers.  It's essential to partner with an agent willing to invest the time and effort needed to make your property description stand out.

A comprehensive marketing plan includes a well-crafted property description, and neglecting this aspect could be a costly oversight.  Failing to give due consideration to the language used in the home's listing description may result in a lackluster response from potential buyers or even lead to an expired listing.  Recognize the significance of a thoughtfully written property description in the overall marketing of  your home when you are interviewing Realtors!

If you are thinking of selling your home, and have questions, feel free to contact me and let's talk!